ELEVATE BY AUDI

Ask: How can the Audi Q4 e-tron come to life for a newer and younger generation?

Concept: Audi is making EVs more accessible by putting the power to expand access to charging stations in the hands of small business owners.

Team: Cesar Garcia, Jared Briere, Andrew Oh

APP

Small business owner applying.

FILM

Open on a highway driving towards a small business owner in the Q4 e-tron. As the car approaches a small coffee shop, we see the name of Kennedy’s Coffee shop.

Kennedy: When Audi approached me about bringing a charging station to my business I was not 100 percent sure how this would work. After talking with them about the biggest hurdles I faced, the Audi team came back and with the Elevate by Audi program, I was able to learn more about what grants I could apply for.

Audi Team: With the nearest charging station 45 miles away. We wanted to close the gap and help this community have access to the electric revolution. In the city of Chicago, 70% of EV charging stations are concentrated in 3 of the city’s 77 neighborhoods. That’s why we designed an AI program that aggregates all of the available government grants to help bring charging stations that benefit all of us for a better tomorrow.

Video montage of the process and the installation of the station.

Cut to a newly installed charging station with a Q4 e-tron plugged in.

Kennedy: It’s been about two months since Audi helped me bring a charging station to my community. There has been some new foot traffic into my shop and more people in the community are curious about EVs.

VO: Shape today, for a better tomorrow.