MIND LEVEL UP
Ask: Breaking mental health taboos little by little.
Concept: An Interactive campaign that creates a new community that empowers young people to feel confident to share their mental health stories for a better tomorrow. Through Gymshark app, a monthly challenge will slow build a stronger mind and educate people on alternative exercises while working to win an exclusive Gymshark NFT.
AD: Cesar Garcia/Julia Sakaberg
CW: Cesar Garcia/Julia Sakaberg
VIDEO
Explanation video.
LAUNCH
Campaign launches with a 30 day challenge and professional boxer Ryan Garcia.
APP
Onboarding user experience.
NFTs
Rewarding users with their avatar NFT.
SOCIAL
Social media and influencer presence.
ACTIVATION + MERCH
City activation, partnership, & limited edition clothing.