LEGO: MINOPIX
Ask: Create a powerful idea that puts creative play back on the agenda and show parents how kids can attain their creative potential.
Concept: LEGO: Minopix is a concept that puts creativity back on the agenda of parents and incorporates new technology such as augmented reality (AR) to help kids find fun activities that reinforce a kid’s creative play potential. The app matches kids with one of eight creative personalities based on their daily habits. In addition, the app transforms kids into a minifig.
OOH
Posters.
APP
AR concept plus user experience.
SOCIAL
Parents and Lego Instagram post and Reels to encourage kid’s creativity.
DEVELOPMENT
Sketches and conceptualizing process.